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Marketing Risk: How @Freshbooks Grew to 4.5 Million Users (Interview with...
After their first year of operation, Freshbooks had a grand total of 6 customers. Less than a decade later, they’re servicing over 4.5 million happy customers. Want to know how they did it? So did I....
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Google, Apple, Amazon and Google: How Businesses Become Platforms (Interview...
What’s the secret of the success of Google, Apple, Amazon and Facebook? Platforms. They took a single business model and evolved it in dozens of different directions. Rather than fighting for market...
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The Secret to Buzz: Make People Interesting (Interview with Mark Hughes)
Do you want to get people talking about your brand? Want word of mouth? Referrals? Virality? Well, there’s a simple secret to making it happen, and it’s not what you think. It isn’t about being...
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How to Make an Information Product (Interview with Fred Gleeck)
Everybody’s talking about info products. E-books. Audiobooks. Video courses. Podcasts. Training programs. And the accepted wisdom is that if you want to succeed online – to be really profitable – then...
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Influence: What it Is and How to Get it! (Interview with @MarkWSchaefer)
Social influence marketing. It’s the hot new trend in the marketing world, as personified by a host of companies like Klout, PeerIndex, Kred, and others. But it’s such a new field, that hardly anyone...
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4-Hour Book Launch Advice from Tim Ferriss
Today’s episode of Fireside Chats with Danny Iny, is a special treat: an interview best-selling author Tim Ferriss about his new book, the Four Hour Chef. He and Danny explore marketing, book launches...
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The Pocket Guide to Starting Your Small Business on a Shoestring (Marketing...
In this episode of Marketing Insights from Firepole Marketing, Danny Iny interviews the indomitable Carol Tice from Make a Living Writing about her new book: “The Pocket Guide to Starting Your Small...
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